Cookie policy

In order for our website to function properly and to be able to provide the most relevant products and services to our customers, we may collect information about how you use our website and services. For this purpose, we use cookies, as well as to ensure the efficient and secure operation of our website and to offer you a better personalized experience.

What are cookies?

Cookies are small text files that store information on your computer, TV, mobile phone or other "smart" device when you visit our website. They allow the person who placed the cookie on your device to recognize you across websites, services, devices and/or Internet browsing sessions. Cookies collect various information such as your Internet provider, your operating system, IP address, as well as the date and time of access, and others.

What cookies do we use and for what purpose?

- Essential cookies

Some cookies are absolutely necessary to ensure the full functionality of the website. For example, these cookies allow you to use the website and log into your account as intended. Without them, some parts of our website and services will not function properly. Such cookies also serve to authenticate our users and prevent security risks and malicious behavior.

These cookies cannot be turned off.

The table below provides more information about these cookies:

Cookie name Expiration date Purpose (what it's for) Cookie owner
valival Session

This cookie is a set of cookies that serve the presentation of content.

Cookies maintain the correct state of the background, image sliders, colors and other website settings.
CONSENT 1 year A cookie indicating the user's consent to accept cookies from the site
saved_children 1 month

Cookie containing quantities of child items whose purchase quantities have been modified (view table, technical table).

Used to store information during paging navigation.
cart_id 1 year

A cookie containing a user basket identifier.

It is used to avoid losing the basket when the session expires.
wishlist 1 year

Cookie containing information about products added to favorites.

Used to avoid losing favorites when the session expires.

- Analytical cookies

These cookies show us your preferences and how you use the website and thus help us to improve it. For example, these cookies count the number of visitors to our website and different pages, number of clicks and shares, and see how users move while using it. This helps us improve the services we provide, such as making it easier for users to find the things they are looking for.

Cookie name Expiration date Purpose (what it's for) Cookie owner
_ga 2 years

The cookie collects unique statistics about how each visitor interacts with the site.
_gat One day They are used by Google Analytics to report the number of requests.
_gid One day

The cookie collects unique statistics about how each visitor interacts with the site.
_gcl_au 3 months

This cookie is set by Google Analytics to take information from ad clicks and store it in a first-party cookie so that conversions can be attributed outside of the landing page.

- Advertising cookies

This type of cookie enables us to direct your attention to products and services that we believe would be of interest to you. That way, on your next visit, we will be able to provide you with advertising that is as relevant and useful as possible to you. These cookies may be provided both by us and by third parties. Below you will find detailed information about the advertising cookies used.

Cookie name Expiration date Purpose (what it's for) Cookie owner
_fbp 3 months Used by Facebook to deliver a series of advertising products, such as real-time bidding by third-party advertisers.
tr Session Used by Facebook to deliver a series of advertising products, such as real-time bidding by third-party advertisers.

Types of cookies according to storage time?

Cookies can be stored for different periods depending on the type and purpose of the cookies. They may be:

- Persistent/persistent cookies

Persistent cookies are stored in one of the browser's subfolders until you delete them manually or until the browser deletes them based on the period recorded in the cookie file. The period records from the validity period recorded in the cookie itself.

- Session cookies

Session cookies are deleted each time the browser is closed. When you restart the browser and return to the website that created the cookie, it will not recognize you based on previous cookies.

What is the legal basis for using cookies?

The use of cookies for purposes other than those necessary for the secure and efficient operation of the website, to ensure full functionality and to provide services requested by you, requires your prior consent when you first visit the website.

How to manage cookies?

On your first visit to our website, you will have the option to accept or decline the use of different types of cookies.

If you wish to change the settings in the future, cookies can be disabled or removed with tools that are also available in most browsers. The settings of each browser are different and offer different functionalities and management options. For more information on how you can block, delete or disable cookies, please review your browser settings.

In addition, you can set your browser to notify you when you receive a "cookie", which will allow you to decide whether you want to accept it or not. You also have the option to completely refuse to receive cookies. However, if you do not accept cookies, you will not be able to use the full functionality of your browser software or our website.

More information about your browser and cookies:

Cookie settings in Internet Explorer

Cookie settings in Firefox

Cookie settings in Chrome

Cookie settings in Safari web


Contact us

If you have any questions about the use of cookies, or need help managing them, please do not hesitate to contact us:

 - Full name of the company: VALIVAL OOF, Id. Bulstat number: 201626112; VAT Number: BG201626112

 - Address: 85 Knyaz Alexander Batenberg str., Stara Zagora, Stara Zagora, 6000, Bulgaria

 - El. mail:

 - Phone: +359 877 504 623

Date of last update: 26.01.2022.